Illustrative concept study
Northline Fitness
A lead-generation plan for a new local fitness studio: focused Meta campaigns paired with a single-purpose trial-class landing page.
Overview
The Project
Northline Fitness is a fictional studio preparing to open. This concept shows how we would plan paid social and a landing page to build an early membership base.
Challenge
What Needed Solving
A new studio has no audience yet and a limited launch budget. It needs local people to discover it, understand what makes it different and book a first visit.
Strategy
The Approach
Promote a clear introductory offer to a tightly defined local audience, test several creative angles, and send traffic to a fast landing page with one action: book a trial class.
Execution
What We Would Deliver
- Audience plan based on location and interests
- Three creative angles: community, results-focused coaching, and the space itself
- Landing page with offer, schedule, coach introductions and booking form
- Conversion tracking from ad click to booking
- Weekly review of creative and budget allocation
Outcomes
How Success Would Be Measured
Because this is a concept study, there are no results to report. These are the measures we would agree with the client and track from launch:
- Trial-class bookings
- Cost per booking
- Landing-page conversion rate
- Trial-to-membership rate, reported by the studio
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